Consider your proposition and level of competition
A measure of how competitive the app marketplace is can be seen from the caption below, where a simple search for a “photo editing” app through the App Store pulls through over 7000 apps.
With competition often evenly spread within many industries, even minor usability issues can become a massive headache for businesses. If usability issues exist then there won’t be many second chances granted by existing or potential customers. The success or failure rate of an app can often ride on reviews and star ratings, so there needs to be a holistic pre-launch strategy in place.
Why are mobile apps such a catch for businesses?
The mobile app market is increasing at a phenomenal rate, with app usage growing by 76% in 2014 as reported by Tech Crunch. Sound exciting?
The stats within the chart below from July 2015 reflect the sheer…
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