Mobile Apps – Ace in Your Sleeve in the Business Game| By |Anna Kec


Companies like eBay and Wal-Mart are paving the way in the adoption of mobile apps as means of heightened visibility, enhanced engagement and, of course, increased sales. Mobile has become the most common means by which people access the Internet, and this fact has profound implications in terms of the approach that a business should take when looking to improve its online presence.

Convincing everyone in the room to push resources into the development and maintenance of a mobile app is not, however, an easy task to accomplish. Many businesses already own the data that would signify the right time to launch an app, there are more, less quantifiable reasons to do so as well. Let’s take a look at the facts – quantifiable and otherwise.

The Demand

Consumers own smartphones – it’s a simple fact that can apply to virtually every demographic. Indeed, some mobile addicts may not be…

View original post 668 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s