Companies like eBay and Wal-Mart are paving the way in the adoption of mobile apps as means of heightened visibility, enhanced engagement and, of course, increased sales. Mobile has become the most common means by which people access the Internet, and this fact has profound implications in terms of the approach that a business should take when looking to improve its online presence.
Convincing everyone in the room to push resources into the development and maintenance of a mobile app is not, however, an easy task to accomplish. Many businesses already own the data that would signify the right time to launch an app, there are more, less quantifiable reasons to do so as well. Let’s take a look at the facts – quantifiable and otherwise.
Consumers own smartphones – it’s a simple fact that can apply to virtually every demographic. Indeed, some mobile addicts may not be…
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