Augmented Reality technology can add value to our lives

William Shinkle Blog

IF you’re hoping to find some brand new Google Glass under your tree when you open your presents on Christmas Day, you could be ready to experience augmented reality.

Google’s clever, if slightly conspicuous wearable device is one of a number of products on the market that are making widespread use of augmented reality an, er, reality.

So what is augmented reality? We asked Dr James Matthews, a technology expert at PA Consulting Group in Melbourne, to give us the lowdown.

“It’s about enhancing your vision by adding computer-generated objects,” he said. “You see the real world on your phone or a wearable device, but there might be a virtual information marker overlaid telling you about a building or area.”

Dr Matthews has worked with a number of PA Consulting’s clients on projects involving augmented reality, and believes there are several areas the technology could be employed for the benefit…

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