How Did a Time Machine Help Launch IBM’s Watson Analytics? Taylor Stockwell

Technopreneurph

Marty McFly Rocks!

When I was a teenager, every one of my friends wanted a DeLorean. We didn’t care whether it could go back in time or not. Now that I’m older, that whole time travel thing looks pretty appealing.

How Did a Time Machine Help Launch IBM’s Watson Analytics? image image 260x160.jpgDid you know that digital and content marketers CAN go back in time? Yep, that’s right. Have you ever heard of the “WayBack Machine”? Lots of digital professionals know about it, and some have even played with it. But, have you ever actually used it? I’m going to show a case study of how my team used this very cool tool to refine one of IBM’s most important product launches of the year – Watson Analytics.


Leaping Through Time

The WayBack Machine (@waybackmachine) started as a project back in 1996, led by Brewster Kahle (@brewster_kahle). I remember reading about these guys who wanted to archive…

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